A Night of Mercy's is described by founder as "A night of spiritual warfare with presentations, prayer, praise and projects to raise awareness for and bring an end to sex trafficking."

The Project

Branding  |  Web Design  |  Visual Assets

I was approached by a friend who had cast some vision for an event to aid in the awareness effort of human trafficking and its affects in our world. She had a grungy dark and raw style in mind to match the nature of the topic she wanted to address. Pulling from the inspiration of great groups like the "End it movement," she wanted to reflect on the two sides of the coin that comes with being a person of faith. There is darkness and night, but there is also mercy. Even the smallest of candles shines bright in the darkness and so we pulled in that imagery to the logo and used it throughout the other visual assets. 

This is the kind of project that I love. It started with simple logo. Then it moved on to all the visual and promotional assets. The above visual assets were from the first year, and the below the second year of helping with this project is highlighted below.

Through a mutual friend and involvement in the event other than just the visual asset promotion, it was asked if there could be a website developed. Below are the web concepts that were developed, though the organizer of the event didn't choose to keep the live site up.