Second Hope Consignment Sale is a seasonal, three day consignment sale event featuring adult clothing, accessories, home decor, and much more. It is a high quality consignment sale event whose aim is to provide our customers, consignors and volunteers with an enjoyable experience and a great place to find deals on quality, name brand adult clothes, accessories, home decor, sporting goods, and so much more.
Branding | Web Design | Development | Visual Assets | Social Media
With the heart of eliminating some of the waste of getting things new, as well as generous giving of the profits, it was my goal to create an inviting and memorable brand for this new consignment organization. The idea behind the naming is pretty obvious of the clothing but has greater meaning and symbolism coming from a passionate and selfless friend who had passed away, leaving the creator of second hope with a picture of some wall art with an anchor and a bible verse describing ones hope anchoring them in their life. Feel free to read more about that here.
I was approached with the request to start with just a logo, with colors that could be used in visual assets for the event day and promotion leading to it. It grew as the organization better scoped out the needs to make their first event possible.
One of the most impactful ways of getting your event out there is using the social media that people are scrolling through every single day. Some of the visual assets that we needed to come up with were for Facebook specifically. The event is upcoming and each time you do something you can improve upon it, so its likely I will get to create a few more assets to continue to help tell their story.